Company owner/designer Natasha Federal first trained in fashion design at both Fashion Institute of Technology-NYC, and Studio Bercot-Paris,
then received a B.A. from New York University, prior to starting her fashion career in the magazine industry at Elle, Mirabella and W magazines. After working as a freelance stylist, she was recruited to DKNY as VP Director of Corporate Fashion, working on brand styling and advertising campaigns. Inspired by the challenges of finding stylish clothing during pregnancy, Federal left the company to launch a designer maternity collection. Though it garnered immediate interest and momentum, she did not pursue beyond a few seasons.
The very successful invisible suspenders™ were created after many conversations with her husband, a technical genius and design collaborator, about how annoying it was to keep pulling up her maternity jeans that kept sliding off her growing baby bump. Together, they engineered the design for invisible suspenders™, the perfect solution to help other moms-to-be resolve this problem.
And that's the story of how invisible suspenders™ were born!